Exhibitions provide a unique opportunity to display your product and business to large numbers of potential customers. A clear idea of what you are trying to achieve, and how to go about it, helps you maximise the impact.
For most people, taking on a few design projects will be a lot of work. Therefore, it is important to define what you really need-and we mean really need. Defining your projects by what you need as opposed to what…
Are you planning a brand update or starting a new company? This article is for professionals who have needs for graphic design services, and have not worked in the creative field or with creatives before. It is a primer to…
Recession and economic downturn? This is a marketing opportunity! In such unsure times the natural reaction is to make further controls on costs. And if you're looking at cutting variables, you're most likely looking at the easiest thing to slash…
Who are we designing for? How will they use what we are designing? Do they need it? What backend technologies does the client have at their disposal? What new ones are they open to trying? Who else has tried this…
Design is crucial to a business’ identity. It conveys in the blink of an eye who and what you are. It is creative, tactical and memorable. When done right, design causes wide ripple effects that complement your overall marketing and…
BRAND The sum of all the characteristics, tangible and intangible, that make the offer unique. BRAND ENVIRONMENT The graphic system of identification as applied to three-dimensional physical space. BRAND EQUITY The value of the brand in its holistic sense to…
Okay, so you’re wondering why do you need a Design Studio? You know your brand better than anyone else. You know its story and its work culture. Doesn’t it make more sense to keep things internal, especially if you’re already…
There are a number of traits that help define what to look for in a graphic designer. After all, this is a business partnership. Prospective teams should approach design firms and freelancers with the same time and attention they give…
Design Studio's are agencies, organisations or independent freelancers who ideate and create visually communicative collateral for clients. There’s more than meets the eye with this definition. To fully understand its business leveraging, we must first understand both the importance of…
